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Our Story
Sales Gauge, founded in 2009, offers technique-driven sales training to address specific skill gaps. The company provides expert-led on-site and virtual training, along with self-paced eLearning modules. In 2024, Sales Gauge introduced two AI-powered coaching engines: $pAIce (Sales Prospecting Artificial Intelligence Coaching Engine) for C-suite executive prospecting and a second engine $pAIce storytelling for multi-touch campaigns. The program's effectiveness is measured by new deals added to the pipeline during hands-on practice sessions with clients.
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The Team
Tim Haller
Founder of Sales Gauge
Tim Haller founded Sales Gauge in 2009 after an extensive 18-year career in sales and sales management at Hewlett Packard. Throughout his career, Tim has provided effective training to Fortune 500 clients across various sectors, including technology, finance, government, and consumer products, on a global scale. Recognizing the limitations of standard sales training—which often focuses on filling out forms and using prompts to manage sales—Tim identified a gap in teaching techniques for pipeline development and quantitative deal assessment. To address this, he created the Sales Gauge program, which emphasizes real-world customer interactions and incorporates innovative techniques during both virtual and on-site training sessions. After 15 years of delivering this training, Tim envisioned enhancing the program with eLearning modules and AI Coaching Engines. This addition allows students to access coaching resources 24/7, providing ongoing support and reinforcement of their skills.
Andy McCaskey
eLearning Design and Development Specialist
Andrew McCaskey has been involved with the technology fabric of Sales Gauge since its inception in 2009, driving the development of innovative, technique-driven sales training programs. With increased involvement as the Chief Technical Officer (CTO) since 2015, he has been instrumental in developing and deploying cutting-edge technologies, including the AI-powered $pAIce coaching engines for executive prospecting and storytelling for multi-touch campaigns, introduced in 2024. His technical leadership ensures Sales Gauge’s solutions remain at the forefront of sales enablement, blending expert-led training with advanced eLearning modules. With over three decades of experience in technology, media production, and business development, Andrew founded Review Communications in 2004, producing the Roku Enterprise IT Channel and SDRNews. He also launched RVNN.TV in 2010, an "Over the Top" video network engaging RV enthusiasts across multiple platforms. Earlier in his career, he held leadership roles at Agilent Technologies and Hewlett Packard, specializing in business development for EDA consulting and R&D market segment training. Andrew’s expertise at the intersection of technology and communication has been a cornerstone of Sales Gauge’s success in delivering impactful sales training solutions.